The Agile Museum: Understanding and Connecting with Museum Visitors

Museums are changing and the visitor’s expectations of a museum experience are changing.

The Agile Museum: Understanding and Connecting with Museum Visitors is a “how-to” book for creating great museum customer experiences that meet the demands of the new generation of museum visitors. The expectations of the museum visitor are changing from a fixed monolithic institution serving a traditional and known audience to museums as spaces of inclusion and destinations catering to a wide array of individuals who connect with a museum on a instance-by-instance basis rather than buying-in to a long-standing commitment supported by regular attendance.

The Agile Museum is intended as an all-inclusive guide of actionable exercises and activities to put into use today. Including guidance for creating a visitor plan that insures excellent museum customer experiences. The audience for The Agile Museum is anyone interested in deeply connecting with museum audiences; readers include, board members, directors, directors of exhibits & education and maybe most importantly managers of museum on-floor staff.

The museum customer experience extends to include fund-raising, administration and staff hiring as examples. There is no part of a museum that is untouched by the importance of connecting with the visitor. A museum’s mission extends beyond the “what” a museum will accomplish to the “how” a museum will deliver its mission. The Agile Museum is about the “how” to deliver your mission.

By the end of the book readers will have a new understanding of museum visitors as customers and a new understanding of the importance of creating excellent customer experiences through creating an agile museum. The Agile Museum also includes this continually updated website

The Agile Museum: Understanding and Connecting with Museum Visitors
Table of Contents

Advisory Board
List of Illustrations
List of Tables
1. The Visitor’s Journey
2. History of Museum CX
3. Museum Activism
4. The Future of Museum CX
2.1 Museum Customer Experience Checklist
5. Reaching Your Museum Objectives
6. Museum CX Process
7. Starting with the Visitor
8. Empathize Tools
9. Defining Tools
10. Ideation Tools
11. Prototyping Tools
12. Testing Tools
13. Conclusion
16. Museum CX Templates
17. Museum CX Associations & Resources
Glossary of Museum CX Terms

Case Studies
Your Museum Strategy
Your Museum Tactics
Board of Directors Development
Museum Planning (Ticketing, Websites, Entrance, Signage, Bathrooms, Follow-up)
Educational Programs
Developing Exhibitions
Operational Planning

Case Studies
Museum of Man
Children’s Museum of Indianapolis
Wow! Children’s Museum
Boulder Museum
Jazz Museum
The Cade
Minnesota History Center
Michael C. Carlos Museum at Emory University’s
Discovery Science Center

The Integrated Museum
Starting a Museum
Museum Governance
Museum Feasibility Studies
Museum Planning Strategies
The Museum Building
Museum Exhibition Development/Curation
Exhibition Design and Fabrication
Museum Programming: Education
Museum Finances
Museum Fundraising
Museum Marketing
Museum Project Management
Museum Evaluation
Museum Operations
Museum Accessibility
Museum Research
Collections Care
The Museum of the Future
Putting Your Museum Online
Working in Museums
Core Documents
American Alliance of Museums: Code of Ethics for Museums
Sample Bylaws
American Alliance of Museums: Developing a Mission Statement
Sample Museum Constitution 182 Sample Museum Feasibility Template
Sample Board Member Responsibilities
Sample Policy for Donations of Objects
Sample Donor Questionnaire
Sample Museum Exhibit Sponsorship Agreement
Timing and Tracking Study
Visitor Exit Interview
Museum Job Descriptions
Sample Museum Director Job Description
Object Cataloging Record
Museum Exhibition Design Process

Museum Strategic Planning
Museum Board of Director Development

Agile Museum Resources:

American Alliance of Museums


Agile Museum Toolbox

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