[woocommerce_my_account order_count=”15″]
Organize Tools by:

  • Business Planning
  • Strategic Planning
  • Fund Raising
  • Exhibition Design and Development
  • Visitor Service
  • Marketing
  • Operations
  • Board of Director Development
  • Organizational Planning (Museum Staff Structure)
  • Education
  • Human Resources
  • Finances

Empathy Map

December 21, 2017

Tools (sample of each):

1. Museum Business Model (Alex Osterwalder, Lean Canvas Ash Maurya )
2. Stakeholder Analysis (?)
3. Empathy Map (Dave Gray)
4. Ethnographic Research (ELIZABETH CHURCHILL, STEVE PORTIGAL, others)
5. Journey Map (JIM KALBACH)
6. Content model (KAREN MCGRANE)
7. Service Blueprint (G. Lynn Shostack, MARY JO BITNER, ERIK FLOWERS, ANDY POLAINE)
8. SWOT Analysis (SOFT Analysis Albert Humphrey)
9. The 5 Whys (Sakichi Toyoda)
10. Contextual Map
11. Value Proposition Canvas (Alex Osterwalder)
12. Persona
13. Touchpoints Matrix (Gianluca Brugnoli)
14. Scenario Map (Herman Kahn)
15. Task Analysis (JOANN HACKOS, JANICE REDISH)

“How-to” create a responsive visitor-centric museum; book, online tools, coaching and subscription service.

Channels:

  1. Consulting museumplanner.org  museumplanning.com
  2. Sell Museums 101 Book museums101.com
  3. Sell The Agile Museum Book agilemuseums.com
  4. Agile Museum Dashboard Subscription
  5. Agile Museums Coaching
  6. Teaching markwalhimer.com
  7. Online Museum Courses

Funnel:

Keywords:

Create Podcast of each

Videos (20 Videos, Museum Planning Channel)

  1. Introduction Mark Walhimer
  2. Museums 101 Overview
  3. Museum Consulting (Introduction Video and One Video Each)
    • Museum Feasibility Studies
    • Museum Master Planning
    • Museum Exhibition Design
    • Museum Strategic Planning
    • Museum Board Development
  4. The Agile Museum Book
  5. Agile Museum Dashboard Subscription
  6. Agile Museums Coaching
  7. Teaching markwalhimer.com
  8. Online Museum Courses